What does this game mean by Dragon Age Origins online play?

When I read the manual that comes with the game from dragon age origins it said something about online play what do they mean? Because I know they have add ons that you buy online and trophies... But what are they talking about thank you in advance peace!What does this game mean by Dragon Age Origins online play?
when you play the game while you're online, your points are registered to their site and you accumulate points to further download game contents and other stuffWhat does this game mean by Dragon Age Origins online play?
actually other contents are not free.

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What does this game mean by Dragon Age Origins online play?
The downloads is basically it since the game doesn't have any multiplayer portions. I also know that on the Xbox 360 version, you can play while connected online so that you can chat and message with other people while playing the game.